Momentum Life Sciences, formerly VMS BioMarketing, is a leading provider of patient engagement and Clinical Nurse Educator solutions with more than 30 years of experience helping biopharma companies improve medication initiation, adherence, and persistence across specialty therapies. Their platform powers three core solutions: OneVoice for patient support, RightStart for healthcare professional education, and HomeHealth for in-home skilled nursing. When the company rebranded from VMS BioMarketing, the message to the market was clear — new name, same heart — and the video campaign needed to make that heart visible.
Digital Alliance Media produced the full "Heart of Connection" video campaign for Momentum Life Sciences in 2026, executing a day-and-a-half production anchored at Momentum's Indianapolis headquarters with an off-site half-day session at a customer location. A four-person crew — field producer, cinematographer, audio engineer, and hair and makeup artist — captured documentary-style interviews with clinical nurse educators and patient-facing leaders alongside facility b-roll, building the authentic, emotion-driven storytelling that defines the campaign and speaks directly to patients, healthcare professionals, biopharma partners, and prospective recruits. The deliverable suite includes a three-minute brand story master, a 60-second culture and recruitment video, five service-solution featurettes covering Clinical Nurse Educators, Patient Support and Engagement, Client Partnership, Non-Clinical Case Managers, and the OneVoice/RightStart/HomeHealth platform, a 20-second website banner video, and 15-second vertical social cut-downs for each key piece.
The campaign is deployed across Momentum's website, LinkedIn, sales enablement, recruitment channels, email campaigns, and internal and conference presentations. Check out the final videos below! If you are looking for healthcare video production in Indianapolis or Chicago, give Digital Alliance a call.
Digital Alliance Media produced the full "Heart of Connection" video campaign for Momentum Life Sciences in 2026, executing a day-and-a-half production anchored at Momentum's Indianapolis headquarters with an off-site half-day session at a customer location. A four-person crew — field producer, cinematographer, audio engineer, and hair and makeup artist — captured documentary-style interviews with clinical nurse educators and patient-facing leaders alongside facility b-roll, building the authentic, emotion-driven storytelling that defines the campaign and speaks directly to patients, healthcare professionals, biopharma partners, and prospective recruits. The deliverable suite includes a three-minute brand story master, a 60-second culture and recruitment video, five service-solution featurettes covering Clinical Nurse Educators, Patient Support and Engagement, Client Partnership, Non-Clinical Case Managers, and the OneVoice/RightStart/HomeHealth platform, a 20-second website banner video, and 15-second vertical social cut-downs for each key piece.
The campaign is deployed across Momentum's website, LinkedIn, sales enablement, recruitment channels, email campaigns, and internal and conference presentations. Check out the final videos below! If you are looking for healthcare video production in Indianapolis or Chicago, give Digital Alliance a call.
